I'M

Kevin FARINO.

MIT Educated, Silicon Valley Tested

PRODUCT DEVELOPMENT

CONSULTANT

pROCESS

My process is a data-driven, agile method that prioritizes de-risking the program rather than walking through the gating stages of classic product development. I create value and excite investors and consumers alike by systematically gathering data that validates the product's high-risk unknowns, be it product/market fit, technological capabilities, or manufacturing ramp. My experience has shown that this methodology promotes a holistic mind-frame through product realization, as well as a bias towards proof.

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Each question moves through 4 steps

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Step 1:

What do and don't we know?

Step 2:

How do we learn more?

Step 3:

Let's build it!

Step 4:

Produce and analyze data.

Journey

My process maintains a holistic focus on the highest priority elements of the product, whether it be the feature set, cost, or market fit. Thus, your development journey is determined by what kinds of questions need to be validated. Whether your product is a fast follower or an innovative technology, the development strategy will aim to optimize your costs and timeline to market.

If this is all new to you - click here for a great read on the various steps in the process.

SharkNinja

• Robotic Vacuum Cleaner  

• Company Website

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Contributions: Technical Product + Program Management: aligned marketing, consumer insight, and hardware+software development teams with a focus on sensor integration and navigation performance

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Outcomes: *Amazon Choice* Product 

Helios Hockey

• AI-enabled platform built to collect and analyze data around the fastest sport in the world 

• Company Website

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Contributions: Customer Research, UI/UX Design, Mechanical Design and Engineering, Data Analysis

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Outcomes: MASS Challenge FINALIST, Seed funding goals achieved, Beta launch of 500 units

Element Science 

• Autonomous wearable defibrillator and companion mobile app to prevent sudden cardiac death

• Company Website

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Contributions: Usability research and testing, Form-factor design, UI Design (haptics, audio, visual), Bio-sensor development, Electronics packaging, DFM, DFA

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Outcomes: FDA approved clinical studies, 140M Series C (Google Ventures, Third Rock Health)

CoAlign 

• Surgical toolset and implants to support lower lumbar spinal fusions

Contributions: User Need Research, Risk Analysis, Product Requirements, Mechanical Design and Engineering, Manufacturing / Assembly, Verification and Validation

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Outcomes: Multi-million dollar acquisition by Styker Spine

Who's Hoopin

• IoT device and mobile app to enable pick-up basketball and provide visibility to public park usage

Contributions: Product Vision, Customer Research, Market Analysis, UI Design Language, Mechanical Design and Engineering

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Outcomes: Local Community engagement doubled each month over the course of the pilot

DreamMaker FX

• A platform for musicians to create and interact with audio effects in novel ways through various sensor inputs (think shaking your hand changes your guitar tone)

• Company Website

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Contributions: Market Analysis, Development Prioritization and Timeline, UI and Enclosure Design, Usability Testing and Data Analysis

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Outcomes: Pilot launch of 100 units supported by seed funding, early engagement with Audio Companies and Professional Musicians